“Arrisum” means Mona Lisa’s smile. Arrisum is also a crown and bridge dental laboratory in Newport Beach, California. Their clients include many successful Southern-California dentists. Arrisum combines handmade artistry with the latest technologies to mimic how nature creates teeth. Their slogan is: “Restoration by Design, Inspired by Nature.” They asked us to design a logo and brand that captures that essense. We combined the images of Mona Lisa and other renaissance paintings with a purple and gold color palette. We then added the symbol of an artist’s brushstroke to the classic and modern Baskerville font. A logo and brand that symbolizes precision, artistry and high-end luxury.
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