At XYZ Press, we know that a great brand identity is key to success in any industry. When we were approached by a criminal defense law firm looking to revamp their brand, we knew we had a challenge ahead of us. We needed to create a brand that exemplifies bold and serious competence, confidence, reliability, and friendliness. But, we were up for the task!
Our team worked closely with the law firm to develop a brand identity that truly speaks to their ideal clients. We started by creating the slogan “Your Key to Justice,” which addresses and appeals to the main concerns of clients seeking legal assistance. We also rewrote compelling content that tells the story of who the attorney really is and why she practices law.
To create a modern and elegant look, we used modern fonts, elegant highlight colors like gold, and serious primary colors like navy blue. We made sure to incorporate plenty of white space to exude a clean and modern design.
We also created a branded blog that allows the attorney to attract long-term local search results and sync up social media applications like Facebook, Twitter, and LinkedIn to bring in more visitors.
The result? A brand identity that incorporates a modern and elegant logo, compelling slogans, welcoming and useful content such as bios, testimonials, and recent case successes, local city images, lifestyle and individualized photography, and a branded blog. The law firm is now well-positioned to attract and retain ideal clients who are seeking competent and reliable legal assistance.
Are you ready to create a winning brand identity that truly resonates with your customers? Let XYZ Press help you develop a unique and memorable brand identity that will set you apart from the competition. Contact us today to get started!